Designing a Wedding Pinterest Board to Spark Invitation Inspiration

One of my favorite tools when it came to planning my own wedding was Pinterest. Although I have been saving to my Pinterest board for years, I know Pinterest might be a new world for some. I want to take the time to share my favorite features, the do’s and don’ts when it comes to pinning, and ultimately why it’s a useful tool when planning your wedding.

First things first, Pinterest is a visual search engine, not social media, which means the search feature is fantastic, unlike social platforms. Think of it as Google but for pretty pictures! With a community of artists behind the work, Pinterest allows for a much more curated result of images that better align with your prompt versus a large-scale search like Google. This will allow you to create a board full of specific inspiration for your event that you are then able to share with your vendor team! 

Define Your Wedding Style and Aesthetic

Begin by searching for generic keywords like “dusty blue wedding” or “New England wedding inspiration” and see what begins to populate. From there, you will be able to refine your search to something more specific like “dusty blue coastal grandmother wedding decor” once you get an idea of what you are looking for. Don’t be afraid to go down that rabbit hole!

When you see inspiration you love, start pinning it to your wedding board! Over time, you will build up this beautiful board featuring all your ideas and vision for the big day. Be sure to save pins for all aspects of your wedding like decor, invitations, floral arrangements, bridesmaid dresses, tuxes, wedding dresses, photos, etc. The list is endless!

Refine and Fine-Tune

Once you have built up a beautiful wedding board, take a look through it. Delete any pins that no longer align with the vision you have. Look for holes, what areas of your wedding are you lacking inspiration in? What idea can you flush out a little more thoroughly? Refine your board to make sure you love every aspect of it! 

Pro tip: if you are using a vendor you LOVE, save their work to your board. It will make the curation feel more like yours!

Collaboration and Communication

This is where your Pinterest board comes in handy… begin sharing it with your vendors. Pinterest makes it so easy to share a link to the board you created without having to download and save a million individual photos. I always ask my couples for inspiration photos, however, not of the wedding stationery itself (unless it is my own!). From the florals to the bridesmaid dresses, these aspects all play a huge role in your wedding aesthetic. I do this to help get inside their head and understand the vision they have, which, in turn, allows me to design the perfect stationery for their wedding day!  

Not only do Pinterest boards help with the overall design direction for invitation suites, but they also help couples communicate what they are looking for. There have been so many times I have been on the phone with couples and I am trying to understand what they are referring to as they discuss embellishments for their suite. Vellum wrap has been called “tissue paper”, an embossed design has been called “textured paper”, the list goes on and on! I never expect couples to know the industry jargon when they are communicating their wishes to me. However, it makes matters a lot easier when they are able to share an image and say “I want this”! This not only goes for stationery but for other aspects of your wedding design as well like florals. Having photo references help ensure you are getting exactly what you are looking for.

Inspiration and Not Imitation

While Pinterest can be such an amazing tool, I want to encourage couples to use it as inspiration only rather than imitation. Unless it is that vendor’s particular work, we are not able to copy someone else’s design! Trust the vendors you hired and the inspo you share with them to create something that is totally unique to you and your wedding day! 

Pinterest is an amazing tool for couples to use while planning their wedding. It not only provides valuable inspiration but acts as a form of communication between the idea you have in mind and the design your wedding vendors execute! There is nothing better than seeing your vision come to life on your wedding day. So let’s start pinning!